March 2026 is Soccer Express's best-ever month on Meta Ads — $37,427 revenue on $2,323 spend. The new General Awareness campaign launched March 4 with all three creatives (Footwear, Fanwear, Ball) immediately delivering extraordinary returns, validating the awareness-first strategy.
The General Awareness Footwear ad is the highest performing creative in the account's history — 32 purchases generating $14,368 revenue at $16.05 CPP. Footwear is clearly Soccer Express's premier conversion product category for the spring season.
| Ad Creative | Campaign | Spend | Impressions | Clicks | CTR | CPC | Purchases | CPP | Revenue | ROAS | Action |
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| Age | Spend (CAD) | Share | Clicks | CTR | Purchases | Revenue | ROAS | CPP | Rating |
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| Placement | Spend | Share | Impressions | CTR | Purchases | Revenue | ROAS | CPP | Verdict |
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| Province | Spend | Share | Impressions | Clicks | CTR | CPC | Priority |
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March 2026 is, without question, the best month in Soccer Express's Meta Ads history. A 16.11x ROAS — generating $37,427 in attributed revenue from $2,323 in spend — represents a performance benchmark the account has never previously approached. The driver is unmistakable: the launch of the General Awareness campaign on March 4 with three brand-new Footwear, Fanwear, and Ball creatives, each delivering returns between 14x and 28x ROAS within their first month.
Equally remarkable is the breadth of performance: all 6 placement types converted in March — including Stories and Reels formats that have struggled in prior months. The average order value of $331 signals that March's audience includes a significant proportion of high-value buyers, particularly in the female segment which alone generated $28,942 in revenue at a 26.17x ROAS. The strategic question for April is how to sustain this momentum while avoiding creative fatigue.
- 🚀 Account-record 16.11x ROAS — best month ever
- 🏆 Footwear creative → 27.98x ROAS, 32 purchases
- ♀ Female audience → 26.17x ROAS, 78 purchases, $14.18 CPP
- 📱 All 6 placements converting — first time in account history
- 💰 $37,427 revenue — 6.6× more than January 2026
- Footwear creative +50% — 27.98x ROAS, account-record
- Fanwear creative +30% — 14.13x ROAS, strong volume
- Facebook & Instagram Stories budget 2–3× — 25–27x ROAS
- Facebook & Instagram Reels +50% — 25x ROAS, under-allocated
- Female-specific campaign with gender-targeted creative copy
- 25–34 dedicated ad set with +30% bid adjustment
- Quebec French/bilingual creative — $200 geo test
- Video variant of Footwear creative for Reels format